Sunday, March 28

On Deck vs Off Deck Services: Differentiation

On-deck services: Services that are directly accessible from your mobile screen. These service are developed, implemented, operated, and maintained by white label VAS providers but this is not known to the subscriber as the service carries the operator brand. For On-deck services, the operator usually indicates a keyword to enable subscribers access the service from the mobile screen. For example, Ringtones, Mobile Radio, Entertainment, and Rural Portal.

Off-deck services: These services are carry the brand name of the service developer. Usually, these do not have a presence on the Mobile screen and are marketed directly by the third-party service provider. Examples of these services are portals offered by providers such as Indiatimes, Television channels, newspapers, and magazines. The service provider uses only operator infrastructure and billing mechanism.

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